Not to mention the fact that, more than a decade after the launch of the iTunes store, it was Apple that seemed to be running the show, not labels or artists.
streaming/piracy, and the way U2, whose sales have been declining for years, benefited from Apple’s mass distribution in order to promote its more-lucrative tours. The publicity stunt prompted speculation about what the move meant for the music industry-the decline of the album as a format vs.
Incredibly, the tech giant had decided to (sort of) download a new U2 record into everyone’s iTunes library for free. I, like millions of other Apple users, woke up to find that Tim Cook had bought me an album. Who said anything about you wanting the music?
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